Grand Home Textile is emerging
What is the concept of "Grand Home Textile"? In the view of Huang Jinquan, Chairman of China Guangdong Home Textile Association, it concentrates on the unity of a home, as well as the harmonious combination of curtains, fabric sofas and beds to produce a warm home atmosphere,which is well reflected in several exhibits at Hometextile China.
Zeng Jianjun, Manager of Sales Department from Violet Fabric, tells us that the company mainly produces jacquard weave products in modern style.To meet the needs of different furniture producers, it has prepared different designs and different materials. Violet products have a delicate sense of balance and simplicity. This year the floral fabrics are very popular and the jacquard weave in European style is attracting the most customers, adds Zeng.
Bai Haijun, Manager of Customer Development Department of Hong Kong Hame Household Textile, is quite happy with their "warm spring" series, which have just won the outstanding prize from the Guangdong Home Textile Association. The company focuses their attention on the development of designs and quality of beddings and introduces a European country style, creating a very romantic atmosphere in the home.
A-Fontane Fairication Industrial (Shenzhen) is a China Top Brand and among the Top Ten Brands of Hong Kong. Lv Yan, information adviser for the company says A-Fontane lays great emphasis on product development and tries to provide the best service. Its main product "intelligent pillow" helps to improve sleep quality and has 48 sizes to meet needs of different users. She says that home textile should express humanistic concern, and that is why A-Fontane is always introducing new elements in the fabric industry thereby becoming a famous brand.
Hong Kong Minga Home Textiles impresses people with their recommended products; "Rose" and "Rococo" series. The elegant and casual style is very influential in the market. Their textile products make the home bright and fashionable, which can reflect the unique taste of the home owner.
The four themes at the Trends Zone for China home textiles 2007-08 include: "Decoration, gorgeous"; "Humanity, elegant"; "Creativity, sensible"; and "Ecology, casual". These themes lay the cultural base for the concept "Grand Home Textile".