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View of Challenges & Opportunities Abound in Home Textile Industry

The Third Guangzhou Home Textile Home Marketing Forum begins with a brief speech delivered by Yang Donghui, Vice Chairman of China National Textile and Apparel Council and Chairman of China Home Textile Association. Yang made a concise introduction of the development of China's home textile industry.According to his report, the sales at home last year topped RMB 645 billion and export values reached US$18.56 billion. At present, at the same time of rapid development, the home textile industry has come across greater challenges.

"At present, there are two "highs" in the field: high cost and high risk. Moreover, it is now the first year after the transition period joining the WTO, during which many trade conflicts have sprung up. To meet these challenges, enterprises should raise the technical value of their products and most important of all, understand the nature of our own culture and aim to be more creative" addressed Yang.

Liu Haifeng, Director of the Contemporary Enterprise Innovation Research Center and Tsing Hua Technological Education and Training Center, impressed people with a lot of vivid examples on BIR Management Mode for Home Textile Enterprise to Enhance the Profit Marketing Capacity. Liu focused on how to manage a brand and how to win over customers using successful examples like Starbucks, Dell, UPS, etc. He explained the power of innovative brand resources and emphasized the importance of providing systematic service to your customers.

The speech of Li Xiaoming, Consultant of Shanghai Team Free Management, centered on the problems in the industry and marketing strategies. In Li's view, home textile is a "happy industry" with a promising future.
He suggested that companies should conduct their business based on future consumers and pay more attention to the development of future markets.

Xia Qi, General Manager of the America SE (Group) Home Textile and Hangzhou SE Home Textile Marketing, pointed out three bottlenecks in the development of the industry: the similarity of home textile products; district brands; and individual brands.

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